Final brochure and process materials

Camp Brochure Redesign

The old brochure has many design problems. First, there is way too much text on each page. The amount of text on each page creates bad hierarchy. Hierarchy is where you look first on the page. Because there is so much text it makes it hard to figure out where to look first.  If some of the text was taken out if would be easier to make some things bigger than others, which would create better hierarchy.

Another problem this brochure has is the color scheme. It uses way to many colors that do not work with each other. There is no theme or color scheme, which makes it hard to group things together and figure out which words go with which. If there were less colors and more consistent color scheme it would be easier to figure out where to look. All of the paragraphs of text are different colors. It would be better if the subheads were all the same and the paragraph text were all the same.

This design also lacks a consistent grid. A grid is very important in making everything line up and make it more visually pleasing. The lack of grid creates confusion and where to look. On the fourth page the top has a two-column grid and the bottom has a three-column grid. This is confusing and hurts the effectiveness of the design. The grid is supposed to make it easier to read the information on the page. With a lack of grid there is a loss of good communication. A grid makes it easier to figure where everything is placed. Without the grid things do not look like they have an order, which makes it hard to read.

On the third page the word “Meals” should not be so big. It is not any more important than the text above so it creates confusion because the subhead is the same as the ones above but you cannot tell because it is so much bigger. Also by centering it, it ruins the grid. The grid is already ruined at the top but if they kept the three-column grid in the middle centering meals does not follow the grid. It not only does not work with the grid it also creates white space on either side. This is confusing and does not help the reader.

The photos also do not look like they have a place. They do not work with the grid and do not fit with the text. It looks like they were just thrown in where there wasn’t text. If the text worked with the photos better it would create a better design.

There are no margins so all the text goes right to the end of the page. The margin helps all the text be contained and create breathing room around the page. Without it the page looks very heavy and full of stuff.  

Improving Past Work

For the first project, there were small changes I needed to make. One of them was that the ingredients and the recipe needed to match up. They almost did but because they did not, the grid was off a little. Another change was the leading in the recipe making them a little farther about makes it easier to read. I also needed to make sure that I used the soft return. This makes it easier to make the same space between enters.

For the second project, I had a little trouble with the hierarchy and the white space. One thing I needed to change was having not as many things emphasized. By emphasizing all the important words it made it hard to read them all because they all stood out. I also needed to play around more with the use of white space. I also need to make sure that I try to limit the number of text boxes I use.

For the third project, I just needed to make sure I remember all the technique problems. I need to try to group wording into text boxes. I also needed to make sure I put the Austin Museum of Art and the modern art series on the back of the card. I also needed to make sure that I followed the grid on the card on the back.

Brochure comps

Brochure inspiration, sketches, type and color studies

Schedule (hierarchy)

Final Museum poster and postcard and process materials